Ten was an exciting year. Lee and I launched Desmond Talbot and faced both incredible highs with every success and tremendous lows with every disappointment. I've learned so much. Mainly about topics I never expected to face: Google adwords, SEO optimisation, blogs, twitter, business plans, banks, Worldpay, New Covent Garden Market, Christmas tree supplies - the list goes on and on.
Mainly I learned how to make mistakes again - and there have been many.
Highlights for me I suppose were supplying flowers to I.N.C. Space and the venue's events and getting tremendous feedback, our first wedding as Desmond Talbot (our florists found this funny as they have been designing for weddings for over 20 years), Art London asking DT to provide designs, becoming a preferred supplier for United Agents, being featured in the Evening Standard and our incredibly successful Christmas campaign. All in all I suppose not a bad year from a business perspective.
We launched Desmond Talbot because we want to bring something extraordinary to London. Myself being the eternal glass half full optimist believed with a mixture of honesty, hard work, beautiful designs, unsurpassed customer service and a damned good website, automatic success would follow.
Please see reference to mistakes above. It simply ain't that easy.
But we live to fight another day, another year. I am very proud of Desmond Talbot. Well done to Lee and our team and my evermost appreciation to all the hard work and dedication by those who have remained loyal. Risks have been taken - some resulted in success and some failure but we took them nonetheless.
Happy new year London. Look forward to seeing much more of you in Eleven.
